
WHAT IF THEY STARTED A MAGAZINE AND NOBODY WROTE?
The publisher of the paper I work for recently said that he had discovered the dirty little secret of publishing: underpaying writers. The first piece I got paid to write netted me $15. That was in 1979. Twenty-six years later, the paper for which I work pays $25 to $50 per article. If you drive a very small car, publishing an article still, just about, pays for one tank of gas. Of course, if you had to do any driving to report for that article you would end up in the monetary hole.
Granted, there are writers who make much more money than the amount paid by community newspapers. On the whole, however, writers are the lowest paid members of whatever industry they work within. Copywriters make less in the advertising world than account executive or creative directors. Newspaper reporters make less than publishers or salespeople. Notoriously, screenwriters make far less than almost anyone else who is instrumental in getting movie made.
The pragmatic Dorothy Allison once pointed out that, “you write because you have to, not because you’re going to get rich.” She said this to a group of women who were taking a class she was teaching that was sponsored by the City of San Francisco. This class coincided with the several month period during which she was competing for the National Book Award for her novel “Bastard Out of Carolina.” “Look at me,” she remarked, “I wrote a book and was nominated for an award, and I still have to teach. You write for love. And for most people, writing will always be a second job.”
It is that love of words, and the inherent necessity that some individuals feel to write, that keeps the media world chugging along — and keeps publishers in the black while their content creators see red.
The alternative media is no exception to this rule. Though the members of the Association of Alternative Newspapers (AAN) like to portray themselves as nobler than their corporate counterparts, the sad reality is that corporations own most of the alternative weeklies in America. For writers the evolution of the weekly from independently owned to what it is today has been disastrous.
At the beginning, reporters and writers at AAN papers did write for love, for clips and mostly for peanuts. As the papers grew more profitable, writers benefited by getting larger salaries, though never comparable to the money publishers and sales managers were pulling down. A few papers, like New York’s venerable Village Voice, were finally forced to pay writers a living wage, when its writers joined a union.
That changed last week when editor-in-chief Don Forst announced to senior editors, at the 50-year-old Voice, that pay for a large portion of the paper’s content would be cut 20 to 45 percent. Just six weeks earlier the union had negotiated a new contract for writers, which definitely had not cut pay for writing.
The staff believes this is management’s way of getting pay in line with the rates paid by New Times, the “golden arches” of the AAN corporations — notorious for buying papers, firing the staffs and making the papers into cookie cutter versions of their neo-con-spewing mother-ship, the Phoenix New Times. Rumor has it, that New Times is swooping down to snatch up the Voice.
Voice writers and their union are threatening action in the form of a walk-out. It sounds grand, this idea that writers will rise up and demand a living wage, or stop creating content. The reality is, that newspapers, across the board — not to mention magazines, agencies and other businesses that depend on editorial content — are paying lower wages than they did during the ‘90s. (This is true of almost all businesses, as it is a buyers’, not a sellers’ market in terms of employment these days.) If the Voice writers walk out and refuse to work, it will be more difficult for them to find comparable jobs, than it will be for the managers to find a new crop of writers willing to work for the love of seeing their name in 14 point type.
One can almost picture the managers of these companies sitting around, assuring themselves that all they’ll need to do is call some relatively literate bloggers to come fill in. The reality is, that might just work. Let’s hope for the sake of the Voice writers, and, in the end, all writers, that the desire to be published will be outweighed by the desire to show that content shouldn’t be something publishers rely on getting for less than they pay for having their BMWs detailed.
Underpaying writers is the dirty, little secret of the publishing industry. But, now the secret is out. It may not make any difference in our capitalist, free market economy where there is always a lower-paid worker to displace one making a living wage. Still, shouldn’t there be some rule that makes it illegal to use the word, “alternative” to describe practices that are as common as they are immoral?
